Some massage therapists are still of the view that websites are for the big corporations. A few years back, such an argument would have been true, but not anymore. A website is the heart of any massage school or business, irrespective of the size, or business dealings. Depending on the budget that you have for a website, you might choose either a small 3-4 page website, or a complex portal with all the cool stuff such as picture gallery, blog, online store, and forum, among other features.
Some of the reasons that make a website necessary for a massage school and massage therapists include:
Online Presence: Nowadays, it is necessary for any serious business to have an online presence. With the advancement of technology, most people turn to the internet first, when they are in need of a massage therapy, or yoga training.
Showcase Products/Services: A website enable the business to showcase the products and services that they offer. For instance, a massage school may use their website to highlight the courses on offer. On the other hand, a massage therapist may put photos on their website, displaying some of the facilities, techniques, and products that they use in their practice.
Online Booking: A website is an effective communication tool, since it provides a platform that clients can use to make online appointments.
Information: A website is a great tool that massage therapists can use to give information to their clients. For instance, important information concerning the existing and new services, as well as promotions, offers, and training events taking place in the massage school can be put on the website.
Extra Income: A savvy massage therapist can use their website to create additional income streams. This can be achieved through online marketing and advertising, or the sale of products.
Here are 8 marketing tips for massage therapists after graduating massage school:
Make use of social media websites such as Facebook, Twitter and networking groups to promote yourself and your business.
Print well-designed business cards, flyers and brochures with contact information and rates; place flyers in local businesses, especially where people might know you or your work.
Websites and Internet Marketing
Create a website complete with contact information, photographs and even customer reviews; in the massage business, referrals are one of the most important marketing tips for massage therapists.
Secondly, there are many free online marketing options that every business should take advantage of. All major search engines offer free local business listings. Check out Google, Yahoo, Bing and Yelp for more information about their free marketing opportunities .
Gyms and Health Clubs
Visit a gym or health club where people might be looking for massage services and inquire about a job or passing contact information along to their customers.
Contact wellness stores that sell health food or offer classes where customers might be interested in receiving a massage as one of 8 marketing tips for massage therapists after graduating school.
Community Workshops and Seminars
Host complimentary community workshops and seminars at your massage office to education the general public about the benefits of massage therapy and how you might be able to help them reach their wellness goals.
Word of Mouth
Talk to friends, family and colleagues; often the best referrals will come from the people you already know.
Specials / Coupons
Offer massage services in the form of a ‘gift certificate,’ coupons or Groupons to first time clients or as part of a marketing campaign. Other marketing options might include charitable donations for nonprofit organizations or
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